DAMit VII NPS +47 / 1,727 unique reg
GCE landing page pixel mismatch
GM Amazon CTV LIVE Apr 6
SIFT GM kickoff done Apr 7
A3 Campbell's ON HOLD — Jan 2027
Canva call done, lab onboarding
Peloton CAP + AURA calls scheduled
Custom Ink re-engaged Apr 9
Claritas contract EXPIRED — urgent
POSSIBLE schedule in flux
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2026 KPIs Reference
›
20+ experiments
10,000+ registrations
Community launch
3+ papers
Major Projects Reference
›
Core Programs
CAPA3AURA
SIFTACEARC
Training
DAMitMAC (AI Belt Certification)MAF (AI Foundry)
Events
CATSGreat DebatesPOSSIBLEALC Quarterly
A. Labs
›
A.1 CAP — Consortium for AI Personalization
›
Deep dives in the weekly CAP call (Apr 9). High-level items + blockers only.
A.1.1 Claritas Blanket Agreement URGENT
›
CRITICAL — FROM APR 10 ALTT CALL (16:55 timestamp)
🔴 Greg to write to Claritas CEO — Greg prepares a summary of campaign performance insights (excluding specific names) to elevate concerns to the CEO of Claritas.
Rex Briggs + Hassan supporting analysis: Cross-tab analysis separating campaigns led by Don vs Rex to quantitatively confirm the impact of creative variation. This data backs up Greg's summary to the CEO.
Surfaced in Weekly ALTT Meeting Apr 10, 16:00 UTC. Attendees: Greg, Hassan, Vas, Leah, Alec, Rex (MMA), Rex Briggs (Claritas), Amber Hickman (Claritas).
BLOCKING
1. Contract EXPIRED Dec 31. Blocks all Claritas-dependent experiments.
2. Don Sklenka approved as vendor on GCE side ✓ but master Claritas blanket still unsigned.
3. Chelsea chased again today (Apr 10 14:17) on the GCU License Order signature — still outstanding.
NEXT
1. Greg: draft + send anonymized summary to Claritas CEO.
2. Rex Briggs + Hassan: deliver Don vs Rex cross-tab creative variation analysis to Greg.
3. Sign pending GCU License Order (Word doc from Claire Apr 2).
4. Close master Claritas blanket renewal.
Weekly ALTT Meeting Apr 10 (Fireflies) Chelsea Crerand Apr 10 14:17 chase MMA Pipeline: urgent
A.1.2 GCE Contract Resolution
›
Grand Canyon Education — video brand lift study for "Purpose Driven Education" national campaign. Contact: Chad Wilson. Stage: execution / 4.1 launch prep.
ACCOMPLISHED
1. Pixels LIVE on gcu.edu and explore.gcu.edu.
2. Apr 9 QC (Isaac Coppola): Homepage pixel PASS (within 10% of GA4). Landing page pixel MISMATCH vs GA4.
3. Andy Ryan (Claritas) sending fresh count Monday Apr 13.
4. Heba added Claritas as pre-approved subcontractor ✓ (Don Sklenka as approved vendor).
5. Video campaign plan finalized (Mar 16 call): 75% PvE (55% YouTube, 45% OTT/CTV), ~40M impressions, 30s+15s ads. Brand lift KPIs.
OPEN CONTRACT POINTS — TODAY'S TARGET
1. Chelsea Crerand chased AGAIN today (Apr 10 14:17): "Just checking in on the below to see where we are on this." License Order Agreement awaiting Hassan's signature.
2. Claire Vasquez (Claritas) confirmed Apr 2: "ISA is still valid. For GCU, all we need is a signature on the attached License Order (Word doc)."
3. Legal pushing back on brand sharing and results sharing terms (per Granola/Apr 9 CAP Weekly). Hassan has answers ready, waiting for response.
4. Sec. 22 (Use of Name): written approval override (Hassan flagged Mar 9). RESOLVE
5. Public Report veto: GCE wants publication control. Heba asked for sample Public Report. Contradicts CAP's publish-findings premise. RESOLVE
6. ISA gap: GCE pushing for publication veto + liability carve-out that can't flow through Claritas ISA. RESOLVE
7. Heba (GCE procurement) may have sent fresh email today — Hassan hasn't checked yet; Perplexity checking.
8. $20K MMA billing question still open (separate from GM $20K fee split).
9. GEM lab launch: targeting 2nd week April (Roku approvals caused 1-week delay).
NEXT (due Apr 14)
1. Hassan: check inbox for Heba's email (GCE procurement) and respond.
2. Reply to Chelsea with License Order signature status.
3. Claritas to fix landing page pixel by Apr 13.
4. Finalize contract: hold line on Public Report rights; resolve Use of Name + ISA gap.
5. Confirm pixel QC complete, GEM launch this week.
Chelsea Crerand Apr 10 14:17 Claire Vasquez Apr 2 CAP Weekly Apr 9 (Mike Rodriguez / Claritas, Don on PTO) Fireflies daily digest Apr 10: "Contract not signed; pending legal finalization"
A.1.3 GM (GMC Branding CTV/Video) Amazon LIVE Roku/Amazon Split
›
GMC Sierra AI optimization Phase 2 — expanding to CTV (Prime Video + Roku) at significantly greater scale. Stage: execution / 4.1 launch prep. Stalled 30d in execution.
ACCOMPLISHED
1. Amazon GMC Sierra CTV brand lift leg LIVE April 6 ✓
2. Aaron Shaffer looped in Anish Koppula (new GM internal contact) Apr 8.
3. Hassan sent cross-lab status update (CAP + AURA + SIFT) to GM Apr 8.
4. Contract agreement sent Mar 13 (Phase 2 CTV expansion scope).
BILLING / FEE SPLIT — TODAY'S TARGET
1. $20K fee split Amazon vs Roku in agreement still unresolved. (Per Fireflies Apr 10 daily digest — open question owned by Hassan.)
2. Roku pixel approvals still pending — blocks Roku leg launch.
3. Contract signing with Norm in progress — need to close before Roku leg can go live.
4. Roku leg launch: latest note (Apr 9) — first week of May.
5. Greg's position (carried over from Mar 19): new campaign = new cost, pass through expenses, don't negotiate.
RELATED
1. Project Romy (Google): Bells launching Apr 16. Mazda meeting Apr 16. Rex update post Apr 16.
2. AURA GM (Buick/GMC) still stalled — Christine not responding. Consider consolidated exec touch instead of lab-by-lab chase.
3. SIFT GM kickoff done Apr 7 (separate lab — do NOT mix KPIs into CAP).
NEXT (due Apr 16)
1. Close Roku/Amazon budget split in agreement.
2. Finalize contract signing with Norm.
3. Unblock Roku pixel approvals.
4. Rex update on Romy/Google post Apr 16.
CAP Weekly Apr 9 (Mike Rodriguez/Claritas) Contract sent Mar 13 (Phase 2 CTV) Shaffer → Koppula Apr 8 MMA Pipeline: stalled 30d
A.1.5 Home Depot NEW Caution
›
STATUS
1. Study completed. Final report NOT received from Zach/OMD.
2. CAUTION: Study was compromised — ran 3 weeks not 8, InMarket failed. Do not cite prominently.
3. Molly (CMO) + Norm confirmed as CAP presenters at POSSIBLE + CMO Summit.
4. Greg email to Molly drafted to nudge Zach/Dale for final numbers.
NEXT
1. Greg to send email. Need numbers before CMO Summit prep.
Draft email to Molly
A.1.6 CAP at POSSIBLE — CAP Inner Circle Roundtable
›
CAP Inner Circle: A Roundtable with Brands Who've Run the AI Creative Personalization Experiments
→ Tue Apr 28, 3:45–4:15pm, Splash 9–10. Rex + Vas leading. (Moved from Monday.)
Full POSSIBLE schedule + blockers + Vas alignment →
A.1.7 Pipeline (Prospects)
›
1. SC Johnson — Re-engaged Apr 9 (Julio + Francis). 30-min Rex call offered. Apr 9
2. E*Trade / Morgan Stanley — Escalating. Hassan emailed Mike Bosco directly. Greg escalation to Andrea Zaretsky (NA BOD) via Angela/Jade. ESCALATE
3. Custom Ink — Re-engaged full team Apr 9 (Phil + 6 others). Lab scoping offered. Apr 9
4. Clorox — CMO Eric is Global BOD. Team of 12 at POSSIBLE. Intro via Jade. PENDING
5. Marriott — CMO Andy is NA BOD. Michelle rearranged POSSIBLE trip. Amanda/Jade intro. PENDING
6. Ford — Scott Kelly is NA BOD. CAP top interest. Intro call overdue. OVERDUE
7. Peloton — CAP + AURA Overview calls scheduled. Jennifer Director (M&D BOD). Apr 9
8. GroundTruth — Mar 16 DCO call. Existing Claritas partnership. Rosie O'Meara (M&D BOD). Mar 16
9. Campbell Soup — Stalled. A3 also on hold (Jan 2027). ON HOLD
10. Canva — Call done Apr 9 with Jackie Hill. Lab onboarding interest. Apr 9
Pipeline Dashboard CAP Weekly Apr 9
A.2 A3 — Agentic AI Advertising
Campbell ON HOLD
›
A.2.1 Intuit + Monks ACTIVE — Call 1:05pm Today
›
ACTIVE
1. Weekly Monks sync TODAY — "Intuit Intelligence Agentic Video w/ Monks" 1:05–1:30pm ET. 15 attendees (organizer: Paulina Marchese, Monks).
2. Pipeline status may say "Qualified Out / Unresponsive" — that's stale. Work is clearly ongoing.
CARRY-OVER
1. Mar 20 Call #3: "Lone Wolf" creative concept selected. Three personas (Marcus Chen $6.5M, Nia Robinson $3.2M, Dr. Rodriguez — $8M flagged unrealistic, swapping).
2. Three-act structure: establish worlds → Intuit Intelligence activation → resolution.
NEXT
1. Attend today's Monks sync (1:05pm ET). Pull status: where are we on creative + legal + rough cut?
2. Update pipeline stage after call (move out of Qualified Out).
3. Legal review for AI content still outstanding.
Mar 20 Call SOW Mar 13 Outlook calendar Apr 10 13:05 ET
A.2.2 Campbell + Monks Fiscal Jan 2027
›
CLARIFICATION
1. Campbell is NOT on hold. The Jan 2027 reference is Campbell's fiscal year start, not a project pause.
2. A3 takes 2–4 weeks brief-to-asset — can finish well before Campbell's FY 2027 kickoff.
3. Goal (per earlier notes): two videos, not one.
STATUS (Pipeline-verified)
1. Campbell A3 is in execution / 4.2_experiment_in_progress with Monks (per Pipeline). Last email contact Mar 11.
2. Campbell CAP (separate lab) in evaluation / 2.2_call_done. Contact: Jill Pratt. Team noted "not leaning in strongly" Feb 23.
3. Mar 24 note: "Adam reached out multiple times for weekly standups, no response. Hassan stepping in to remind of Possible deadlines. Target is 2 videos. Risk of missing Possible showcase."
ACCOMPLISHED (Apr 9)
1. Hassan emailed Monks (Kate Richling, Dave Carey, Liz Cook): align on timing given Campbell fiscal.
2. Hassan emailed Megan O'Brien clarifying A3 timeline fits before January.
NEXT
1. Await Monks + Megan replies.
2. Confirm: 1 video or 2? POSSIBLE slot alignment?
3. Novartis remains a parallel option, not a replacement.
Hassan Apr 9 (Monks + Megan) Granola Mar 24
A.2.3 Novartis Replacement Candidate
›
CONTEXT
1. Top replacement candidate for Campbell's. CMO: Gail Horwood (Global BOD).
2. Prior calls Nov 19 + Dec 10 2025.
3. Use case: agentic content creation, automated ad production.
BLOCKER
1. MUST check Monks pharma policy before reactivating.
NEXT
1. Hassan + Monks confirm pharma policy.
2. Re-engage Gail Horwood.
Nov 19 + Dec 10 2025
STALLED
Peloton (FY2027)
SC Johnson
Hartford
Chipotle
A.3 AURA — AI Uncovering Responsive Audiences
›
A.3.1 AT&T
›
STATUS
1. Still selecting which campaign to use for AURA.
2. Hiep Nguyen requested new lower-funnel conversion tags (Purchase/Cart by Mobility + Broadband).
3. Heather Roestamadji (Claritas) waiting on Hiep to confirm URLs.
NEXT
1. Hiep to confirm campaign + URLs.
Prior call Feb 19 Hiep / Heather
A.3.2 GM (Buick/GMC) Stalled
›
STATUS
1. Still stalled. Christine not responding to follow-ups.
2. Greg considering single top-down exec touch across all GM labs (CAP + AURA + SIFT) instead of chasing lab by lab.
Prior goal: 15–25% conversion rate increase on Buick or GMC (from Feb 18 call).
NEXT
1. Decide: lab-by-lab chase OR Greg consolidated exec touch.
Call: Feb 18
A.3.3 Peloton Mon Apr 13 3pm ET
›
LATEST (Apr 10)
1. Ria Galiano accepted today (Apr 10 14:56) — "MMA/Peloton: AURA Overview @ Mon Apr 13, 2026 3pm–3:30pm EDT".
2. 30-min overview call. Rex + Alec attending. Fireflies recording.
Earlier Perplexity brief said this call happened Apr 9 — that was wrong. Call is Monday.
NEXT
1. Prep with Rex before Mon — AURA methodology deck + 15–20% lift across 200 campaigns pitch.
2. Confirm attendees (Jennifer Director VP Growth Marketing, Ria Galiano Head Analytics, Megan O'Shea, Emily Bordages, Saki Kanomata).
3. Debrief after call — scope next step.
Ria Galiano accept Apr 10 14:56
STALLED
Visa
Microsoft
Hilton
Delta
A.4 SIFT — Semantic Inference for Targeting (Cognitiv)
GM Kickoff Done
›
ACCOMPLISHED
1. GM kickoff done Apr 7 with Cognitiv (Aaron), Sara Ernst, Rachel Hazy, Alexander Heath (internal experimentation team), ZZ Zhao.
STATUS
1. GM regrouping internally on KPIs, brand alignment, and timing.
NEXT
1. Next touch expected Apr 16–23.
2. Alec leading.
GM SIFT kickoff Apr 7
A.5 ACE — AI-Driven Creative Effectiveness
›
A.5.1 VidMob / Kroger
›
Delayed. CCS summer target.
A.5.2 Celtra
›
Stalled. Vania left, CTO Miha. Halo Intelligence as alternative.
A.5.3 AT&T (Parthiv)
›
Own solution built internally. Need alternative partner.
A.5.4 Intuit / Celtra
›
Stalled. Test failed 3x.
A.5.5 Peloton ACE DUE TODAY
›
Confirm Vas outreach to Peloton team. Due today.
A.6 ARC — AEO via Reddit
›
A.6.1 Reddit Research
›
In progress. Mid-Q2 results expected. Brown University collaboration.
A.7 GEO/AEO — Generative Engine Optimization (Bodhium Labs / Kartik Hosanagar)
New
›
A.7.1 Overview — Call Mar 20 with Kartik Hosanagar
›
ACCOMPLISHED
1. Kartik demo'd GEO methodology — using neural network interpretability to understand how LLMs (ChatGPT) make recommendations
2. Approach: train open-weight models to mirror ChatGPT behavior, calculate probability gradients per word, optimize surgically
3. Key insight: "big blank canvas that very few marketers understand" — brands need visibility when AI drives consumer choice
EXPERIMENTS PROPOSED
1. Ridge Wallet (gifting category) — daily LLM querying across 13B question database to track visibility vs competitors. Achieved 8.6% probability increase through surgical modification of just 15 specific words
2. Source citation analysis — identified which pages ChatGPT consults for recommendations (e.g., Alibaba.com top source for gift recs, showing third-party influence)
3. First experiment proposed: ChatGPT visibility in 1 area with Ridge gifting use case
UPDATE
Kartik Hosanagar presented at MSI Forum March 19 on AI search and GEO.
DISCUSS
1. How does this fit into ALTT lab structure? Potential new lab or fold into ARC?
2. Which MMA member brands to pilot with?
3. Differentiation from ARC Reddit research — complementary or overlapping?
Granola: Mar 20 Kartik Call MSI Forum Mar 19
B. Knowledge Center
›
Training
B.1.1 DAMit VII NPS +47 / 228 Credly Approved
›
REGISTRATIONS / AUDIENCE (per Rex's Apr 6 final analysis)
1. 1,727 unique registrations — nearly half from the top 25 companies.
2. Audience heavily skewed to managers, directors, VPs from large enterprises. Strong demand signal & strategic fit for MMA's enterprise role.
3. Pre-course: AI-curious but early-stage. Daily LLM use common; advanced build behavior rare. Median participant NOT a technical builder.
(Earlier Perplexity brief said 1,980 reg / 1,328 unique attendees — likely pre-dedup counts. Rex's Apr 6 exec analysis is the final source of truth.)
NPS BY DAY (Rex's Apr 6 email, "final NPS workbook")
• Day 1: +50 (n=54)
• Day 2: +18 (n=56)
• Day 3: +57 (n=44)
• Day 4: +56 (n=27)
• Day 5: +64 (n=47)
Overall: +47 on 228 responses — after removing 11 same-day duplicate one-line submissions (Days 3–5), lands at +44 on 217. Directional story unchanged.
Day 2 dip (+18) is the one to watch/explain if asked.
CERTIFICATE
Credly certificate APPROVED ✓ — "MMA Decoding AI for Marketers — VII: The Autonomous Marketing Era"
OPEN
1. Rex waiting on answer re: level to aim at for POSSIBLE 1-hour session (his final task before moving on).
2. API bill from Rex still to send.
3. Combined with prior cohorts: 10K+ trained (KPI met ✓).
NEXT
1. Answer Rex's "level" question for POSSIBLE session.
2. Full post-event report.
3. Next cohort planning.
Rex Briggs Apr 6, 6:16 PM — MMA_Decoding_AI_VII_Final_Exec (177 KB) Dan Whiting
B.1.2 MAC — AI Belt Certification PSI Issue
›
STATUS
1. Yellow Belt content 100% done.
2. Tests pending automation (Rex + Cameron).
OPEN
1. PSI/Adapt AI exclusivity issue flagged by Michael Pettiette — contradicts guidance to leadership.
2. Need decision path.
NEXT
1. Decide PSI/Adapt AI exclusivity resolution.
2. Rex + Cameron complete test automation.
Michael Pettiette flag
B.1.3 MAF — AI Foundry
›
96% AI policy pass rate. Alec AI-AF Office Hours ongoing.
Research
B.2.1 Agentic AI Survey
›
Vas leading. Launching soon. Outreach configured.
B.2.2 Benchmark Study
›
Jerome raised data validity concern. Under review.
B.2.3 CoLoop New
›
Platform evaluation in progress. Awaiting update.
Papers & Guides
B.3.1 Active Papers
›
1. Rex Paper: How to setup an AI workforce — with vs without AI (backburner). MMA to test next — Rex to send draft.
2. Okra (OKR tool): Ready — can get to MMA team to write. Constitutional alignment approach.
3. BCG Operating Model: Status?
4. RAIL Guides: 8 published frameworks. Any new ones?
5. GPT for Marketing Generalizations: EG: Empirical Generalization GPT (WIP)
🎉 POSSIBLE 2026 — Apr 27–29, Miami
Comms On Hold
›
MMA's flagship event. Cross-cutting: CAP roundtable, ALTT meeting, AI training, Main Stage, BaP, MATT workshop. MMA Booth: #301 (LEFT), Atrium 4th Floor.
Full Schedule (from Slack #possible-2026-member-comms, Apr 10 AM)
›
MONDAY APR 27
1. 10–11am — AI Training (Rex). CONFIRMED Description locked.
2. Time TBD — ALTT Meeting (Hassan + Alec).
TUESDAY APR 28
3. 2:15–3:00pm — "Quantifying Brand's Impact" (Brand as Performance, Denise). CONFIRMED Splash 9–10.
4. 3:45–4:15pm — "CAP Inner Circle: A Roundtable with Brands Who've Run the AI Creative Personalization Experiments". MOVED TO TUE Splash 9–10. Rex + Vas leading. Vas CRITICAL — Hassan not in person.
5. 5–6pm — MMA Welcome Mixer. All staff.
WEDNESDAY APR 29
6. 1:30–2:30pm — "From Attribution to Incrementality to AI: What's the New Center of Gravity?" Main Stage. CONFIRMED Greg, Joel, Vas. Splash 9–10.
7. 1:45–2:45pm — MATT Workshop (Denise confirmed Wed slot). Splash 9–10. Watch overlap with Main Stage
Vas alignment email Apr 10 14:16
›
VAS IS ASKING (reply needed today)
1. CAP Roundtable session: "Can you share the agenda? Have we reached out to marketers who have recently participated in these experiments? Should we have a prep call with you, Rex, and maybe some of the marketers?"
2. AI ad experiments session: "do we need to align with Cognitiv, VidMob, etc., the Monks and the companies that participate? Is there an expectation that we will have marketers in the room? This feels a little complicated."
ACTION
1. Share CAP Roundtable agenda + brand list with Vas.
2. Schedule prep call: Hassan + Rex + Vas (+ optional marketers).
3. Decide: are vendors (Cognitiv/VidMob/Monks) attending AI experiments session? marketers in room?
Vas → Hassan Apr 10 14:16
Comms & Blockers
›
BLOCKED
1. Amanda's member comms blast ON HOLD until CAP + MATT times fully confirmed. She was holding this morning. Final reg edits sent to Jason Chase Apr 10 13:51 CEST.
2. Greg wants to write positioning as intro to the member comms email. Angela requested proof doc first.
3. Hassan's own ALTT POSSIBLE email draft (
UNBLOCK
ALTT_POSSIBLE_2026_Email_Draft-v1.docx) waiting on reg form link before sending.1. Hassan + Rex sync (happened post-call, ~17:30 CEST Apr 10) — confirm any remaining timing.
2. Vas confirm availability for CAP Roundtable + ALTT Meeting.
3. Then: Amanda sends member comms, Hassan sends ALTT-specific email.
#possible-2026-member-comms
Brand targets at POSSIBLE
›
1. Clorox — CMO Eric is Global BOD. Team of 12 at POSSIBLE. Intro via Jade.
2. Marriott — CMO Andy is NA BOD. Michelle rearranged POSSIBLE trip. Amanda/Jade intro.
3. Home Depot — Molly (CMO) + Norm confirmed as CAP presenters at CAP Roundtable + CMO Summit.
4. Canva — Jackie Hill CANNOT attend (own event conflict).
Greg engagement: identify 2–3 warm-intro targets from BOD.
C. Community & Events
›
C.1 Canva NEW
›
ACCOMPLISHED (Apr 9)
1. Call done with Jackie Hill (AI Marketing Lead, Canva, Sydney).
2. Interested in: (1) AI video generation (Monks/Flow), (2) sponsoring/presenting at AI training, (3) lab onboarding calls.
3. Cannot attend POSSIBLE (own event conflict).
NEXT
1. Send AI Acceleration Guide.
2. Coordinate lab onboarding.
3. Connect Jackie with Alec for Responsible AI.
Canva call Apr 9
C.2 ALTT Quarterly — May 14
›
1. Claudia Cruz (Unilever) CONFIRMED.
2. Same day as CMO AI Transformation Summit.
C.3 CATS — May 14 Over Capacity
›
1. 120+ registrations but capacity is 50–65 at Meta facility.
2. Waitlist system being implemented.
C.4 Berkowitz / Slack Community
›
STATUS
1. Cannot do ongoing community management (conflicts/bandwidth).
2. Available for strategy + launch support only (~10hr advisory contract).
3. Alec sending strategy deck.
NEXT
1. Define success metrics.
2. Alec send strategy deck.
C.5 Great Debates — June 20
›
1. "The Real AI Challenge" — starting June 20.
2. Format and speakers TBD.
C.6 ALC Schedule 2026
›
1. Q1 (done): MATT 2/24, ALTT 2/17–2/18, ALTT Quarterly 2/25
2. Q2: MATT & ALTT — POSSIBLE encore meetings May 12–13
3. Q3: MATT & ALTT — Sept 1–3
4. Q4: MATT & ALTT — Nov 17–19
D. Action Items
›
Hassan
D.0
🔴 Rex Briggs + Hassan: deliver Don vs Rex cross-tab creative variation analysis to Greg (backs up Greg's Claritas CEO summary) CRITICAL
D.0b
Draft slides from CAP white paper, share with team for feedback TODAY
D.0c
Send invitations to prioritized marketers for CAP Roundtable + AI Training sessions at POSSIBLE SCHEDULE
D.0d
Coordinate with Amanda + Stephen to schedule call for AI experiments session planning SCHEDULE
D.0e
Monitor ALTT/CAP/Aura labs + NA board meeting scheduling conflicts with POSSIBLE MONITOR
D.1
Claritas contract renewal — own this URGENT
D.2
GCE contract: resolve open points (Use of Name, Public Report, ISA gap) URGENT
D.3
POSSIBLE: meet with Rex post-call, confirm final CAP Roundtable + MATT timing so Amanda can unblock comms TODAY
D.4
POSSIBLE: send ALTT community email (draft v1 ready) once reg form link available TODAY
D.5
Confirm Vas availability for CAP Roundtable Tue 3:45pm + ALTT Meeting Mon (critical — Hassan not in person) URGENT
D.6
A3: await Monks + Megan replies on Campbell's replacement MONITOR
D.7
GM status brief for Greg (consolidated CAP + AURA + SIFT) CONFIRM
D.8
Warm-intro shortlist for Greg (2–3 BOD brands) SCHEDULE
Team
Greg 🔴
- CRITICAL: Prepare anonymized summary of campaign performance insights → elevate to Claritas CEO (Apr 10 call)
- Monitor: Rex withdrawing from AI training responsibilities (from Apr 10 Greg+Alec 1:1)
- Home Depot: Send email to Molly for final report
- E*Trade: Approve escalation to Andrea Zaretsky
- Board engagement: Identify 2–3 warm-intro targets
Rex Briggs (Claritas)
- Re-send NPS report from DAMit VII event to team
- Share finalized CAP session video with Hassan + Vas (slide dev support)
- Confirm POSSIBLE schedule vs NA board meeting conflicts
- With Vas: CAP Roundtable detailed agenda (norms white paper + participant feedback)
- With Hassan: Don vs Rex cross-tab analysis
Rex (MMA)
- Confirm availability for 3 Monday POSSIBLE sessions (AI Training + ALTT Meeting + CAP Roundtable)
- Romy/Google update post Apr 16 (Mazda/Bells calls)
- Yellow Belt test automation with Cameron
- POSSIBLE 1-hour session — answer level question (final task)
Alec
- SIFT: Track GM KPI regroup, follow up Apr 16–23
- Berkowitz: Send strategy deck
- Canva: Connect Jackie Hill with Alec for Responsible AI
Vas
- POSSIBLE: Confirm availability for CAP Roundtable + ALTT Meeting (critical — Hassan not in person)
- Agentic AI Survey launch (~3 weeks)
- Peloton ACE outreach
Leah
- POSSIBLE: RSVP management + Outlook calendar invites
- Community launch support